More than 200 movies received wide theatrical releases in 2014 - some (Ride Along: $154M) managed to surprise at the box office.
At the beginning of the year, we picked 13 big-budget films we thought had the greatest financial risk to cover their production and marketing costs. Now that the 2014 movie season is over, we're going to see how these films (and our predictions) turned out.
NOTE: All of the budget and box office information mentioned in this article is derived from Box Office Mojo and The Numbers. While there's no hard and fast rule to determine a film's marketing budget, it's a widely accepted that, on average, 50% of a film's production budget should be tacked on to cover marketing costs. (Ex: If a production budget is $100M, a marketing budget will be about $50M.)
Let's take a look back at the Riskiest Box Office Bets of 2014 and see what was and wasn't worth the risk.
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The Legend of Hercules - Not Worth It
Budget: $70M
- Domestic: $19M
- Foreign: $43M
- Worldwide: $62M
- DVD: $12M
Ratings
- IMDb: 4.2
- RT: 3%
- SR: 1.5 Stars
This confused excuse for a swords-and-sandals movie seemingly stood no chance of recouping the studio's costs back. Even with former Twilight beefcake Kellan Lutz playing the demi-god and action director Renny Harlin at the helm, the film just couldn't find an audience either domestically or overseas. The best part of the movie was Scott Adkins as the always angry King Amphitryon, but not even he could save this cinematic misstep.
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I, Frankenstein - Not Worth It
Budget: $65M
- Domestic: $19M
- Foreign: $53M
- Worldwide: $72M
- DVD: $12M
Ratings
- IMDb: 5.2
- RT: 3%
- SR: 2 Stars
I, Frankenstein started with an interesting concept - turn a classic monster icon into a superhero - but somewhere between the page and the screen the idea got lost (much like the audience in the third act). Originally, there were some discrepancies as to what the actual budget was for this film. Box Office Mojo and The Numbers - both industry standards in the movie financial world - list the film with a production budget of $65M, but director Stuart Beattie personally told us the budget was set at $36M. For the sake of consistency, we'll use data provided by BOM/TN - data that doesn't make things look good for the film. Even ing for the modest DVD sales, the film would fall woefully short of making back the studio's investment.
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Robocop - Worth It
Budget: $100M
- Domestic: $59M
- Foreign: $185M
- Worldwide: $243M
- DVD: $15M
Ratings
- IMDb: 6.3
- RT: 48%
- SR: 2.5 Stars
There were many factors working against Robocop: It was a remake of a nostalgic '80s film , it was being released in early February, and it had a budget of $100M. Honestly, we had doubts the film could find box office success, and if its fate had been left in the hands of the domestic audience, it would've failed (miserably). However, the foreign audience made its approval heard by nearly tripling the movie's domestic receipts - turning what could have been an epic meltdown into a highly profitable film.
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Pompeii - Not Worth It
Budget: $100M
- Domestic: $24M
- Foreign: $85M
- Worldwide: $108M
- DVD: $7M
Ratings
- IMDb: 5.6
- RT: 29%
- SR: 1.2 Stars
On the whole, disaster films generally perform well at the domestic box office. However, Paul W. S. Anderson's love story wrapped around a historic catastrophic event would ultimately crash and burn, both domestically and overseas. The special effects for Pompeii were quite good (they should be with a 9-figure budget), but audiences clearly decided that blockbuster films with more spectacle than substance belong in theaters during the summer - choosing to re-watch The Lego Movie and Robocop instead.
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Need for Speed - Worth It
Budget: $66M
- Domestic: $44M
- Foreign: $143M
- Worldwide: $187M
- DVD: $12M
Ratings
- IMDb: 6.6
- RT: 22%
- SR: 2.5 Stars
Typically, video game movies have a hard time finding financial success at the box office (the Resident Evil series notwithstanding). By all s, Need for Speed should have crashed and burned - it was longer than it needed to be, had paper-thin characters, and a ridiculous storyline - but thanks to its modest budget and a (super-charged) boost from the foreign markets, it was able to turn quite a nice profit for the studio. Hopefully, the sequel, if it happens, will correct the aforementioned problems.
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Noah - Worth It
Budget: $130M
- Domestic: $101M
- Foreign: $255M
- Worldwide: $356M
- DVD: $21M
Ratings
- IMDb: 6.0
- RT: 77%
- SR: 4 Stars
Noah was one of two Biblical epics released in 2014 and was our personal long shot to be the financial winner of the two - we were incredibly wrong. Darren Aronofsky's unique take on the millennia-old Bible story (which included fallen angel rock monsters) wasn't a hit within religious circles, but audiences across the globe flooded theaters two-by-two to watch it.
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Godzilla - Worth It
Budget: $160M
- Domestic: $200M
- Foreign: $308M
- Worldwide: $508M
- DVD: $35M
Ratings
- IMDb: 6.6
- RT: 73%
- SR: 4 Stars
Godzilla was on top of our Top Movie Moments of 2014 with Godzilla's atomic breath kill scene.
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X-Men: Days of Future Past - Worth It
Budget: $200M
- Domestic: $234M
- Foreign: $510M
- Worldwide:$744M
- DVD: $41M
Ratings
- IMDb: 8.1
- RT: 92%
- SR: 4.5 Stars
Director Bryan Singer had a whole lot of obstacles to overcome in order to right the X-Men franchise ship. Many thought the franchise's storyline was in such disarray that it would be near impossible for him to correct everything in one movie. But according to most viewers, he pulled it off. Not only did the movie re-energize the franchise (leaving the door open for the return of characters lost in X-Men 3), it did so in an impressive and entertaining fashion. On top off all that, X-Men: Days of Future Past gave audiences one of the greatest movie moments in 2014 - the Quicksilver kitchen scene.
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Jupiter Ascending - Unknown
Budget: $175M
- Domestic: N/A
- Foreign: N/A
- Worldwide: N/A
- DVD: N/A
Ratings
- IMDb: N/A
- RT: N/A
- SR: N/A
The fact that this movie was impressive new trailer for Jupiter Ascending and hold judgment until 2015.
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