Summary
- Abigail, a horror film released in 2024, brings a unique twist to the genre with a bloodthirsty vampire plotline and dark humor.
- Despite positive reviews, Abigail struggled at the box office due to a trailer that revealed major plot twists, disappointing potential viewers.
- Now available on Peacock, Abigail has the opportunity to reach a wider audience on streaming platforms and regain the success it deserves.
2024 has been a major year for 2024 horror movies have exhibited remarkable variety, however, they haven't all been as highly-rated as they should.
Cinema trends demonstrate that there is still plenty of audience appetite for horror. The Nicolas Cage horror movie, Longlegs, for example, broke box office records, highlighting that viewers still relish the macabre. However, even with positive reviews, there are cases where particular horror movies struggle to perform. This is certainly the case for one acclaimed horror movie that failed to make an impact at the box office but has now arrived on streaming.
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Abigail Is Now Streaming On Peacock
The horror film Abigail, directed by Tyler Gillett and Matt Bettinelli-Olpin, was released in theaters in April 2024, and is now available on streaming platforms such as Peacock. The film, which boasts an 82% Rotten Tomatoes rating, follows a criminal group kidnapping the tween daughter of a powerful underworld figure and holding her for ransom. However, their plans unravel horrifically as the group learns that the girl, Abigail, is a bloodthirsty vampire. As the group does what they must to stay alive from her torments until morning, Abigail invokes fear and brings a comedic element to the horror genre.
The Abigail cast and characters brought a new kind of horror into the genre, showcasing naturalistic dialog and a wicked sense of humor. The criminal group is amateurish, to put it nicely, and their severe underestimation of the ransom plan brings a sense of goofiness, since they are drastically unprepared for what the night would entail - a ruthless ballerina-vampire not being on their agenda. With the film now available on streaming, Peacock can offer a new branch of success for Abigail, so viewers can experience the movie in the comfort of their home.
Abigail's Theatrical Release Disappointment Explained
Abigail’s theatrical release in April was disappointing. The movie performed well with critics and audience , scoring above 80% positive reviews for both (via Rotten Tomatoes). However, despite this acclaim, the movie made just $42.4 million against a $28 million budget – not enough to turn a profit, by most metrics. There are many potential explanations for this, including the film's trailer.
Abigail Performance |
|||
---|---|---|---|
Rotten Tomatoes Audience Score |
Rotten Tomatoes Critics Score |
Budget |
Box Office |
85% |
82% |
$28 million |
$42.4 million |
Abigail’s trailer spoiled much of what was going to happen in the film, including plot twists that would have been great shock factors in the cinema - such as Abigail escaping from the elevator, and the plot of Abigail being a vampire and revealing that she was the killer all along. When the trailer showed during previews, it may have been the case that people were put off by having any surprises spoiled. If the trailer omitted Abigail's big twists, the reveals would have made the experience a fantastic ride, but instead spoiled all the best parts.
Abigail Can Now Find Success On Streaming
With the film moving to a streaming platform, Abigail can find a new avenue of success with Peacock after its struggle in theaters. The film has been appreciated immensely online, reiterating its high scores on Rotten Tomatoes from audiences and critics, so finding potential viewers shouldn't be difficult. The accessibility of streaming platforms also, in turn, brings more people in now than ever, as people may have forgotten the contents of the trailer by now.
The film has been highly recommended and discussed within the horror genre, so naturally, people could be curious about its contents...
Adding the film to Peacock can give a newfound life to Abigail, enabling its global outreach to all viewers. The film has been highly recommended and discussed within the horror genre, so naturally, people could be curious about its contents, especially in the comfort of their own homes. The streaming platforms can provide an opportunity for success and recognition that the movie deserves. It might have endured a difficult release, but Abigail may yet enjoy a new lease on life thanks to streaming.

Abigail is a 2024 horror thriller directed by Matt Bettinelli-Olpin and Tyler Gillett. The plot follows a group of people who kidnap the daughter of a dangerous crime lord only to discover that the little girl is actually a vicious vampire out for blood. Alisha Weir stars as the titular character alongside Kathryn Newton, Melissa Barrera, and Dan Stevens.
- Writers
- Stephen Shields, Guy Busick
- Distributor(s)
- Universal Pictures
- Main Genre
- Horror
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