A number of topping Steam’s concurrent player count.
When players reach a certain level in New World, they’re given a choice of ing one of three factions that available in the game. The three groups - the Marauders, the Covenant, and the Syndicate - are at constant war with each other for control of the game’s numerous zones. These factions are then further subdivided into companies - essentially the game’s version of guilds - that attempt to claim settlements and their surrounding areas for the benefit of their New World faction. Once a zone is claimed by a company, another guild from an opposing faction is presented the opportunity to take control of it by going to war.
A New World player named switched New World factions - effectively abandoning not only their guild, but the rest of the Syndicate faction on the server.
According to some of the comments on Paradoggs’ post, similar incidents have been happening on other servers as well. One of these shared stories even involves the use of inside players to sabotage their faction’s war efforts, thus allowing the opposing company to easily take over a settlement. The frequency of these incidents have turned some players away from their company or faction. Some are instead focusing on other aspects of the game, such as New World's leveling and completing quests; as well as gathering and crafting, among others.
While the way the game is set up doesn’t directly outlaw this sort of behavior, it likely ruins the experience for those who are left without territory, a company, and gold. However, New World is understandably still in its infancy and, in time, more upstanding and powerful companies may emerge across its different factions, of which will hopefully reduce the occurrences of these unfortunate incidents and create a better experience for all on the server.
New World is currently available on PC.
Source: Paradoggs/Reddit, PC Gamer