The Chinese Film Bureau seem to have assigned Ant-Man & the Wasp a release date of August 24. The first film grossed $105 million in China, one-fifth of its global total, and Marvel is already pushing their marketing campaign into gear for the sequel.
Ant-Man & the Wasp has hardly been the MCU's greatest box office hit to date. It only earned $76 million in its first three days, especially in the UK. The film will finally release in the UK this week.
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According to Mission Impossible - Fallout will hit theaters on August 31. It looks as though Ant-Man & the Wasp will have a lot of competition in the Chinese box office.
Marvel will be relieved that the release date isn't too late; it's actually only three weeks after Ant-Man & the Wasp releases in the UK. Meanwhile, the fact remains that Marvel movies are extremely popular in China. The first highest-grossing Marvel movie in China to date, making nearly $350 million in the Chinese box office.
With a release date apparently confirmed, Marvel is kicking their marketing into gear for Ant-Man & the Wasp. The Chinese Film Bureau tend to tell studios their release date only a few weeks in advance, meaning studios struggle to put together a strong marketing campaign. In Marvel's case, though, they clearly had a suite of new posters prepared for the moment a date was confirmed. It's unfortunate that Ant-Man & the Wasp has such strong competition, but a strong marketing push should ensure the film does well in China regardless.
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Source: Deadline