Anthony and Joe Russo's his loyal Black Order for several years - and the first Infinity War teaser gave fans their first taste of the blockbuster.
The first batch of Loki's betrayal by giving the Tesseract to Thanos. But that's not all it did.
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Marvel Studios posted an image on Twitter this morning thanking fans for watching the first Avengers: Infinity War trailer and for being the "best fans in the universe." According to the post, Infinity War's first trailer was watched 230 million times in its first 24 hours - across all social media channels, such as YouTube, Twitter, Facebook, etc. - thus making the video the most-watched trailer of all-time (within that time period).
Thank you to the best fans in the universe for making @Avengers #InfinityWar the most viewed trailer of all time with 230 million views in 24 hours! See you all May 4th pic.twitter.com/7dYmhk8VSi— Marvel Studios (@MarvelStudios) November 30, 2017
Avengers: Infinity War's first teaser trailer garnered 33 million more views in its first 24 hours of release than the first teaser trailer for Andrés Muschietti's IT. That film broke the previous record earlier this year when it nabbed a whopping 197 million views in its first 24 hours (an impressive feat for a horror movie). What's interesting is that Infinity War is the first comic book movie in years to hold the trailer views record.
J.J. Abrams' sured by The Fate of the Furious' first trailer, which racked up 139 million views in December 2016 - a record that film held until IT's first trailer came along in March 2017.
Nowadays, it seems the trailer views record is being routinely toppled whenever a new blockbuster film begins its marketing push. Considering that social media continues to grow and trailers are being viewed on a variety of platforms, it stands to reason that Avengers: Infinity War's record may be beaten sometime in the near future, but which movie will be the one to overthrow the Earth's mightiest heroes (if it's not Thanos himself)?
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Source: Marvel Studios