Scarlett Johansson is suing Disney on claims that the hybrid streaming and theater release of released on Disney+ but through Premier Access, which incurs a $30 fee on top of a Disney+ subscription.
Black Widow, the MCU's most recent film, did a hybrid release. That is mostly due to the pandemic, but also a tactic to improve Disney+'s standings. Black Widow's opening weekend box office performance broke down to $80 million domestic (a new pandemic era record), $78 million international, and $60 million from Disney+'s Premier Access release, ending with a steep decline in performance the following days. Disney's strategy behind the Black Widow release has proven to be controversial in some circles, and Johansson is claiming it cost her a lot of money.
Now, reported by Johansson is suing Disney for failing to renegotiate her contract upon the change in the release strategy for Black Widow—a change which is projected to have cost her over $50 million and is being argued as a breach of contract. Johansson’s original contract allegedly guaranteed an exclusive theatrical release and negotiated her salary based on, in large part, the performance of the film at the box office. After allegedly assuring a theater-only release and then reneging on that promise once the pandemic hit, Disney was unresponsive in renegotiating her contract to fit the new circumstances—something Johansson’s team states Disney said it would do.
Johansson’s team believes Disney should have followed suit like, perhaps, WarnerMedia who renegotiated many contracts that relied on box-office performances when it pivoted to releasing films on HBO Max. Warner reportedly had to pay out over $200 million to their talent as a stipulation of the renegotiations. Johansson's suit may not be the last of its kind as more and more production companies are beginning to release films on streaming, attempting to prioritize or bolster the reputation of their streaming services as the streaming wars heat up.
Many people involved in the entertainment industry reasonably believe that greater at home accessibility to films have and will hurt box-office performance. What’s more, there is confusion in general as to what is being counted in box office numbers and how to relate those numbers to the overall success of a film in this (nearly) post-pandemic entertainment field. As for Black Widow and Johansson’s suit, this will be a sign for all Hollywood executives that though the media landscape is changing, the respect owed to talent will not.
Source: WSJ
