Netflix's Will Arnett), a middle-aged actor and addict that also happens to be a horse. The show couldn't be further in concept from the sitcom to which it paid homage.
BoJack Horseman went back more than forty years to find inspiration for the eulogy that takes place in season 5, episode 6, "Free Churro." Maude was a spinoff of All In The Family that ran for six years in the 1970s. Starring Bea Arthur in the titular role, the character was first introduced as Edith Bunker's cousin. She was opinionated, liberal, and a feminist - the polar opposite of Archie Bunker. Maude's depiction of a politically-minded female character was pioneering in the TV landscape, so it's appropriate that BoJack Horseman, itself a comedy that routinely tackles serious subjects, would reference Maude.
Excluding its cold open, BoJack Horseman's season 5, episode 6 takes place entirely at the funeral for BoJack's mother, Beatrice. For most of it, he stands at a podium next to a coffin and gives a eulogy for her. The entire episode is a monologue that runs all over the place. Maude had a similar episode, called "Maude Bares Her Soul." In it she sees a therapist and does all the talking, covering topics like her fear of aging, her resentment towards her mother, and her feelings for her dead father.
Raphael Bob-Waksberg, BoJack Horseman's creator, wanted to make a so-called "bottle episode" by giving BoJack the opportunity to just talk, per TV Guide. He was further emboldened to do so because of Will Arnett. The actor's voice-acting talents gave him the confidence to let BoJack deliver a rambling eulogy, covering his own array of topics, including his screwed up childhood, the previous death of his father, and his in-the-moment realization behind the meaning of his mother's dying words.
The season 5 eulogy episode of BoJack Horseman is strikingly different even for a show that is already so different from everything else. It brings beautiful insights and revelations about BoJack's mindset in the time of existential crisis. But if the Maude inspiration was lost to anyone initially, a more concrete nod is also included. During the eulogy, BoJack tells a story from his childhood about his mother getting him a jacket he wanted to wear to a talent show. A second later, BoJack reveals that he ripped the story off from an episode of Maude, because his parents were failures at raising him and all he learned about being good came from TV. In what is supposed to be a tribute to his mother, BoJack ultimately learns so much more about himself - just like Maude does in therapy.