Disney's Streaming Service is Being Called Disney Play

Disney is referring to its streaming service as Disney Play for the time being. The company's CEO Bob Iger says the service's launch is their "biggest priority" for the 2019 calendar year.

The Mouse House's streaming service is part of the company's larger strategy to Captain Marvel. With the Disney-Fox deal expected to close by summer 2019, Disney Play will be able to include Fox IPs as part of the initial package when it launches the following fall.

In an article on how Hollywood studios are trying to "catch up" in the age of streaming, Star Wars: Episode IX - will thusly serve as major selling points for Disney's streaming service in the beginning. Iger is calling the service Disney Play for the time being, but it's plausible that title will change over the year ahead.

Variety's article goes on to note that Disney is in a different position than Netflix, when it comes to spending on streaming service content. The latter has been pouring billions into developing Original movies and TV shows for the past couple years, in an effort to rapidly expand its library of original IP. However, because they're in building mode, investors are less concerned about how many people are actually watching Netflix's Original offerings right now. Disney Play, on the other hand, has the Mouse House behind it and will need its original projects to be a hit from the get-go, in order to be considered a success on Wall Street.

This explains why Disney is focusing on getting surefire bets like the Noelle) will also be included in the streaming service's initial package, as part of that attempt to sweeten the deal. It's a risky approach whichever way you cut it, but the Mouse House clearly believes these bold moves will bring it equally big rewards, in the end.

MORE: How the Fox Deal Will Affect Other Disney IPs

Disney Play launches sometime in Fall 2019.

Source: Variety