The series premiered on February 15 to popular and critical acclaim. Less than a week later, Young Justice. Even better, at that time demand seemed to be exponential, suggesting the show was becoming increasingly popular based on strong word of mouth.

Related: The Umbrella Academy: Biggest Questions After Season 1's Finale

According to data provided exclusively to Screen Rant provided by data analytics firm Parrot Analytics, not only is The Umbrella Academy still the most popular digital original, it's also now the most in-demand superhero TV show, ahead of everything from Marvel Television and even DCTV's hugely popular Arrowverse. The Umbrella Academy is 46.79x as popular than the average series to The Flash's 43.1x. For comparison, recent release Doom Patrol is 30.3x as popular than average and Young Justice 17.22x.

Beating The Flash is no small achievement; it was season 1 ended on a cliffhanger, and performance like this is sure to have impressed Netflix.

The last few months have seen Jessica Jones season 3 now confirmed as the final Marvel Netflix TV show. But the performance of The Umbrella Academy serves as a crucial reminder that the Big Two comic book publishers - Marvel and DC - don't have a monopoly on concepts that could serve as the inspiration for a hit TV series. In fact, only 17 issues of The Umbrella Academy have actually been published in the comics to date, meaning season 2 can take a totally fresh and original direction.

Netflix is also developing multiple Millarworld projects based on comics from Mark Millar's publishing imprint; Netflix acquiring Millarworld in 2017. Netflix's general strategy is looking like an increasingly wise one - The Umbrella Academy is tracking as over twice as popular as Daredevil, the now-canceled Marvel Netflix flagship show.

More: Netflix Doesn't Need Marvel (& The Umbrella Academy Proves It)

The Umbrella Academy season 1 is streaming now on Netflix.