Facebook has added official music videos to the platform as a new addition to Facebook Watch. As a result, Facebook s can come together and share videos, while also discovering new videos, including world premieres from various artists, such as J. Balvin and Lele Pons. They can also share, comment and react to music videos, like they can with other media on the site.
Back in 2017, Facebook introduced Facebook Watch, its own video platform that offers familiar TV shows like The Real World, along with exclusive shows like Sorry For Your Loss. Facebook Watch also features live events, including press conferences and talk shows such as Jada Pinkett Smith’s Red Table Talk. Facebook first began to pursue the option of adding music videos to the platform in December of 2019, when it started working with companies like Universal Music Group and Sony Music, to secure the rights to music videos.
In a blog post, music videos directly to their News Feed, along with sharing them in Groups or through the Messenger tool. The Music Video feature will allow fans to follow an artist directly from the music video. A search function will enable people to discover music videos in a specific genre or from a particular artist, while also connecting them to playlists like “Popular This Week” and “Trailblazers of Pop”.
How To Find Official Music Videos
To find a music video on the Facebook app, tap on the Watch icon located at the bottom of the screen, next to the house-shaped Home icon. From there, the Music Video icon can be found next to the Live button. Tap on that, and the Music Video page will come up. If a is searching for a specific artist, they can access the search bar by tapping the magnifying glass icon at the top of the screen. For example, if they search for Katy Perry, her available music videos will come up beneath a link to her fanpage.
Sharing a music video works much the same as sharing other media on Facebook. The Like, Comment and Share buttons are located beneath the preview of the music video. s can simply tap on the Share button to either share the video directly to their Newsfeed, or share it to Messenger, their story or a Facebook group. This move from Facebook can be seen as a direct challenge to YouTube, which has a monopoly over music videos and their premiers.
Will Facebook be able to make a big difference to YouTube’s tight hold on the music video industry? That might depend on the popularity of the artists who will exclusively premiere their videos on the app. Looking at the labels Facebook is working with, it seems like it’ll be able to offer some exciting new content that could help it close the gap with YouTube.
Source: Facebook