There are a lot of rumors going around about the cost of Grand Theft Auto 6, but it doesn't seem like they're coming from reputable sources. I've seen plenty of rumors, podcasts, and analysts talk about the price of the game, and even with everything I've heard, I still don't believe it's going to be that high. This is mostly because the biggest pieces of evidence fall under any scrutiny.

Players are right to worry about the costs of games moving forward, as we've seen a rise in price back in 2020. However, game prices have risen over time. This could be for a variety of reasons, but it's likely due to inflation. In fact, if you adjust the original GTA for inflation, it comes out to almost $100. While that is interesting, it isn't evidence for the GTA 6 price, because there's no concrete evidence for that price yet.

GTA 6 Is Rumored To Cost $100

Always Check The Source of Rumors Before Believing Them

The rumor that Grand Theft Auto 6 might be priced at $100 first appeared in 2024, but it picked up steam with a presentation by the CEO of Epyllion, Mathew Ball. "The State of Video Gaming in 2025" goes over the video game industry's disappointments and complications after COVID, and how companies are trying to regain large numbers. He didn't outright say Grand Theft Auto 6 would cost $100, but he mentioned that "some game makers hope GTA 6 will be priced between $80 and $100."

The rumor gained more attention when a Swiss retailer accidentally listed pre-orders for GTA 6 at around $112 USD, which was posted to fans shouldn't have started worrying about the cost, but it still added fuel to the existing speculation.

These sources don't provide the transparency needed to such a big claim.

The voices of reason still tried to quench the growing fire. Industry analysts like Mike Piscatella from Circana weighed in on a since-deleted post on Bluesky. Piscatella said that the idea shouldn't have gotten the attention it did, arguing that there is no real indication that GTA 6 would cost that much. IGN reported that Joost van Dreunen, NYU Stern professor, agreed with Piscatella, and that it would not be a prudent business strategy for Rockstar.

I Don't Think GTA 6 Will Cost That Much

I Need Facts Backed By Evidence Or Confirmation

It's not hard to find chatter about Grand Theft Auto 6 possibly costing $100, because the idea raises some serious concerns based on market trends and financial reasoning. Even though many have commented on the price point and given their opinion, Rockstar and Take-Two Interactive, the publisher, have yet to say anything. The most likely outcome is that the price of GTA 6 has not changed from the traditional price.

Take-Two has a history of smart pricing strategies. They were among the first to set a $70 price tag for games in 2020. NBA 2k21 despite being a sports title, was a trailblazer, and now $70 seems like it will be the typical cost of games for the time being. A $30 leap would be much more unprecedented. The company isn't likely to set a price that high and risk financial loss; the company wants to sell more copies because the quantity of games sold easily makes up for the price of each game.

While many games are sold for $70, it hasn't yet become normal for every video game release.

For example, Grand Theft Auto 5 launched at $60 and went on to become one of the bestselling video games of all time. It pulled in billions from its initial sales and continues to do so from its online mode. Pricing at $100 would be risky and may deter players, impacting the long-term success of the profitable online mode. The smarter move would be to keep the price more traditional until the opportunity comes up to increase the average price of games again. ​​​​​

Why You Shouldn't Believe GTA 6 Price Rumors

No One Should Have Taken This Seriously Yet

There's been a lot of talk about Grand Theft Auto 6 costing $100 at release, but it's a good idea to be skeptical about these claims. These rumors gain traction more through fear than anything else, and they lack the backing of official sources. Speculative analyst reports, supposed anonymous insiders, and early placeholder retailer listings should not be considered hard evidence. These sources don't provide the transparency needed to such a big claim.

Analyst reports sound professional, but tend to be based on predictions, rather than facts. These reports make educated guesses based on market trends and what the companies might do, but they're not guaranteed to reflect any actual decisions about pricing. They're interesting, but should not be considered hard facts or primary evidence.

Anonymous insiders tend to pop up a lot in these discussions to push rumors. Keep in mind that they often lack any real connection to the game's development, don't provide solid evidence, and very rarely give reasons for sharing the information. It could be pushing hype, their own agendas, and even spreading false information for the fun of it. While their perspectives can be interesting, anonymous insiders should never be taken seriously without proof.

Finally, early listings tend to be placeholders that popped up before their time, so they have not been adjusted properly yet. The point is that none of this is enough to believe that GTA 6 will be any higher than a traditional game. It's a rumor that has no evidence attached to it. Until Rockstar says a price, there's no need to spend time worrying about Grand Theft Auto 6.

Source: Matthewball.co, Reddit, Mike Piscatella/Bluesky, IGN