Since soon-to-be released Raptor Lake Us. While not directly related, the bad news surrounding the delays is partly saved because this can be expected with long-term projects. And while the GPU investments have truly been designed with the long term in mind, the fruits they seem to be bearing are a little lackluster.

It's no secret by now that s who opt in for a product's first release in the computing world is essentially g up to be a beta tester, as well as a customer who's going to have a varying level of 'defective' written on their purchase. This was true for the first Ryzen Us, the first AMD graphics cards and it has proven true for Intel's unofficial 'test run' in South Korea, where their laptop-based iGPUs were released with many driver issues, crashes and performance woes. Unfortunately, while this "beta tester" philosophy held by most tech enthusiasts isn't always negatively looked upon, it does not help sell products in any way, shape, or form.

Related: EVGA Slashing RTX 30-Series Prices Is Good News For Graphics Card Shoppers

According to a post by only barely competes with the current generation of cards at undisclosed prices. This would be fine, theoretically, if those current generation cards weren't also poised to be replaced sometime close to ARC's release. This has thrown the ARC series into a tough spot regarding how they should be marketed, priced and which consumers would want to bother with their shotty functionality.

Is AXG Worth The Investment?

Intel chip on custom background

AXG, or accelerated graphics, is the group at Intel responsible for handling their dGPU development. With a company like Intel, there's no question of talent and capability. However, the group's ability to produce a meaningful product that satisfies a consumer niche at reasonable pricing and in a timely manner is questionable. Given the overwhelming trouble Intel is going through to develop its own competitive fabrication processes, the extraordinary cash sinks it has gone through to make AXG a reality, and the deadly hold AMD and NVIDIA have over the GPU market of today. One wonders if it would be better for Intel to cut their losses and return to Us as their sole business instead of digging this hole any deeper.

The matter is a question of realism. AXG would need to develop GPUs that not only take away customers from NVIDIA and AMD, but it would need to start producing them months earlier than the ARC series has been able to show. This is an unlikely feat, even with the marketing angle directed at creators and not just gamers. Unlikely, but for Intel, not impossible.

Source: JRP