The the new Lilo & Stitch cast, alongside Sydney Agudong's Nani, Zach Galifianakis' Dr. Jumba, and Chris Sanders reprising his role as Stitch's voice. With a $150 million budget, it is expected to be director Dean Fleischer Camp's first full-scale blockbuster movie.

As Disney continues to prepare for the release, it has been taking advantage of Stitch's chaotic personality. Ahead of the movie's official debut, Discussing Film released a clip that features Stitch, a popcorn bucket, and amused customers at a movie theater. Check out the footage below:

The video follows a group of viewers at the concession stand in a theater, standing beside a gigantic popcorn bucket. After a few moments, they are all shocked when Stitch leaps out of the popcorn to smile at them. Some are terrified, while some do nothing but laugh at the experience. The video features several clips, each time including all-new patrons being stunned by Stitch's explosive arrival.

What The Popcorn Stunt Means For Lilo & Stitch

Disney's Marketing Team Understands This Movie

While recent Disney live-action remakes have struggled, as Snow White barely broke $200 million at the box office on a budget of approximately $250 million, Lilo & Stitch appears to be another story entirely. There are already reports that Hollywood is anticipating a $120 million four-day opening weekend for the movie, largely driven by families attending during Memorial Day weekend. That would be an extraordinary start, bucking a trend that saw Snow White earn just $48 million in its first weekend.

This viral marketing campaign will only garner more interest, as audiences are introduced to the antics that Stitch will adore in this movie. It is not a wholly original idea, as the 2002 movie depended on a unique campaign to draw interest. The first movie was d with teasers featuring scenes from Disney's animated classics, which were always interrupted by Stitch. The popcorn bucket ment is simply an attempt to modernize that strategy, while also mixing his antics with the real world.

Our Take On Lilo & Stitch's Popcorn Campaign

It Is Nothing More Than A Fun Prank

It is no surprise that the internet is enjoying this prank, given that it is the perfect way to depict Stitch. A live-action adaptation always needs to feel more realistic than its animated counterpart, so having Stitch prank audiences is the perfect way to make this world feel more connected to our own. While the average attendee will likely never see Stitch in a popcorn bucket, those who were terrified will have a memory for a lifetime. Besides, it should help to raise awareness of the Lilo & Stitch movie along the way.

Source: Discussing Film/X