The Money in the Bank pay-per-view is the perfect opportunity for WWE to redeem themselves after years of under delivering on the promises and potential of Liv Morgan via booking mistakes. Liv is booked to compete alongside six other athletes in the titular Money in the Bank ladder match. After a five-year career on the main roster, 2022 is the year for Liv Morgan to win the MITB briefcase and earn the subsequent championship opportunity.
In 2017, Liv Morgan debuted on the WWE main roster as one-third of the Riott Squad. She was flanked by Sarah Logan and Ruby Riott, who has since gone on to perform as AEW's Ruby Soho. In the years since that debut, Morgan has proved herself to be both the breakout star of that stable and one of the most exciting prospects among the current generation of women's wrestlers. Most recently, Liv Morgan qualified for WWE's Money in the Bank women's ladder match.
All of the hardships, booking mistakes, and neglected storylines WWE has forced upon Liv Morgan would be made worthwhile if they ultimately result in a 2022 Money in the Bank victory. Liv can't be the heartfelt underdog who comes up short for the entirety of her career. While the devotion of her ers has endured both defeats and uninspired writing, at some point the WWE needs to make rewarding their viewers a priority. In the case of Liv Morgan, that point could be a MITB win. While there are other main roster newcomers in the match, such as Shotzi and Raquel Rodriguez, they've only been on WWE's Smackdown programming for eleven and three months respectively. Liv Morgan's history of missed opportunities, at this point, is longer than their main roster careers.
After the stop-and-go nature of Liv Morgan's time on WWE television, her role has become stagnant and predictable for the casual viewer. Morgan isn't alone in this, of course. Many of WWE's modern performers end up in cyclical storytelling patterns, often facing the same opponents in back-to-back pay-per-views. Fortunately for Liv, a successful climb to the top of the Money in the Bank ladder would instantly restore a universal sense of excitement and unpredictability to her character. The enthusiasm her diehard audience show any time she comes to the ring would spread to the general audience, as the babyface would have the ultimate weapon in the world of professional wrestling: the MITB briefcase. Equipping Morgan with that narrative tool could help the WWE deliver the classic matches and memorable moments that the modern product is lacking.
The absence of those essential components has been impacting WWE television for quite some time. The most recent episode of RAW was built around the return of John Cena despite the impending Money in the Bank pay-per-view. Vince McMahon himself was showing up in the weeks prior, amidst allegations against him, to promote Cena's appearance. WWE is using the stars of yesterday as a crutch in modern times. The longer that goes on, the more endangered the future of WWE programming becomes. The amount of recent layoffs, injuries, and company exits has dwarfed even the most historical of WWE departures. No WWE division has felt that more than their women's roster. After losing stars like Toni Storm, Dakota Kai, and the rumored Sasha Banks, investing in Liv Morgan's success now would be a much-needed step in the right direction.
WWE can only afford to ostracize sections of their audience for so long before their fanbase splits unceremoniously. Liv Morgan is a bonafide star, with a group of ers prepared to follow her through a lengthy main event run. Roman Reigns may not be defending his title at the WWE Money in the Bank show, but there is still a superstar who deserves to be acknowledged appearing nonetheless.