Summary
- Marvel teams up with Coca-Cola for new variant covers featuring tiny heroes, extending iconic commercial concept.
- Issues of Avengers, Deadpool, Fantastic Four and more will showcase colorful covers of heroes saving the day with Coke.
- Limited edition covers available in August at local comic book stores, featuring stunning artwork by notable Marvel artists.
Marvel is teaming up once again with Coca-Cola, and this time they're taking their collaboration to comics with new variant covers featuring tinier heroes. This year has been a big one for both Marvel and Coca-Cola. The two brands have been collaborating with each other to bring fan-favorite heroes to the iconic red bottle, and now the comic company is responding in kind with an incredible line-up of variant covers.
According to Marvel, issues of Avengers, Deadpool, Fantastic Four and more will feature miniaturized versions of fan-favorite heroes coming to life in breathtakingly colorful cover art, "teaming up with Coca-Cola to save the day." Some of the most notable variants include Giant-Man grasping at Sam Wilson's Captain America as he flies off with a Coca-Cola bottle and the Guardians working together to overcome a giant vending machine. Even Deadpool gets in on the fun with multiple variants fighting each other over who gets the next Coke.
Each variant cover features astounding artwork from notable Marvel artists and graduates from the Stormbreakers program, including Paco Medina, Ron Lim, Jan Bazaldua, Cory Smith, Todd Nauck and Salvador Larroca.
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Coca-Cola's Marvel Commercial Has Become Iconic
What's exciting about this announcement is that the variant covers serve as a successor to the now-iconic Coca-Cola commercial featuring Marvel's heroes. This ad focused on a comic book store as a team of tiny heroes like Daredevil, Colossus and Black Widow teamed up to bring a Coke to a thirsty employee. Its style of animation, blending comic artwork and CGI, made a huge impression with fans. It had the right blend of humor while also incorporating fantastic art direction to give viewers an entertaining experience.
"It's clear that this is the same comic book store due to the similar color palette. However, it features an even greater variety of heroes than before."
Now, this commercial is being extended with these incredible variant covers. It's clear that this is the same comic book store due to the similar color palette. However, it features an even greater variety of heroes than before. While Deadpool and Sam Wilson make a return, other characters like Cable, Blade, Doctor Strange and more get a chance to shine as they deliver refreshment to thirsty patrons. It's a brilliant way to extend an already fantastic ment while also being a fun collaboration that's on the goofy side, similar to Iron Man's notorious team-up with hockey mascot Gritty.
When and Where Can Fans Buy These Incredible Marvel x Coca-Cola Variants?
How to Get These Limited Edition Covers
These limited-time covers will be available via local comic book stores beginning this August with select issues of Marvel Comics. Beginning on August 7, issues of Avengers #17 and Deadpool #5 will be available featuring the Giant-Man and Deadpool covers. Then, on August 18, Blade will oversee a couple of comic fans atop a Coca-Cola mini-fridge on the variant cover for Vengeance of the Moon Knight #8.
August 21 will see the arrival of the Guardians of the Galaxy wrangling a can of Coca-Cola from a vending machine on the cover of Fantastic Four #24, as well as Doctor Strange and Scarlet Witch delivering a Coke to a customer on the cover of Scarlet Witch #3. Finally, rounding out the month on August 28, Deadpool and Cable will complete the crossover as they carry a bottle of Coca-Cola together on the cover of Deadpool Team-Up #1.
Fans of these little versions of Marvel's heroes will absolutely want to add these variant covers to their collection. The artwork is absolutely gorgeous, and it's a brilliant homage to one of the Coke company's best commercials. It will be a great way to bring back Marvel's collaboration with Coca-Cola, setting up new adventures for the Earth's Tiniest Heroes.
Look for Marvel x Coca-Cola collaborative variant covers this August from Marvel Comics!
