At CES 2023, its latest QD-OLED displays would offer a peak brightness of "more than 2,000 nits" and improve power efficiency by up to 25 percent. Last year, Samsung announced its first OLED TV in almost a decade as part of its efforts to compete in the segment with market leader LG. The company's first Quantum Dot OLED (QD-OLED) TVs are said to offer higher brightness compared to standard OLED s.
Samsung's new TV lineups come with a plethora of innovative features, including SDR to HDR conversion. As explained by meaning s can turn it off if they want to keep the images natural and without any artificial enhancements.
Samsung's 2023 TV Lineup
The Neo QLED lineup comes in 8K and 4K flavors, offering buyers enough options based on their needs and budget. The TVs are powered by Samsung's Neural Quantum Processor, which 14-bit processing and AI upscaling, enabling features like Shape Adaptive Light Control and Real Depth Enhancer Pro. According to Samsung, they combine to produce 3D, lifelike pictures that offer an enhanced TV-viewing experience.
Alongside Neo QLED, Samsung also announced new Micro LED and OLED lineups as part of its largest TV range ever. The former includes a slew of models with different screen sizes, including one that measures a whopping 140 inches. The lineup will also include 114-inch and 101-inch models, but Samsung is also offering more mainstream sizes for the living room, including 89, 76, 63, and 50 inches. Micro LED TVs have typically been priced at a , largely due to their massive screen sizes. While Samsung didn't reveal the pricing of the individual models, the smaller sizes available this year will likely bring down the prices to make them more appealing to mainstream consumers.
Finally, Samsung's new OLED lineup comes with Quantum Dot technology and is available in 55, 65 and 77-inch screen sizes. The TVs also feature Samsung's Neural Quantum Processors like the Neo QLED lineup, thereby offering improved brightness and color accuracy. Samsung is also targeting gamers with this particular lineup by offering 144Hz s with for Samsung Games Hub. The Samsung OLED TVs also come with AMD's FreeSync Pro certification for a tear-free, low latency HDR gaming experience.
Source: Samsung