Seinfeld ultimately ran for 9 seasons before coming to an end in 1998. The show was a massive hit with audiences and critics, following the seemingly mundane daily lives of New York City comedian Jerry Seinfeld and his quirky friends. In addition to Seinfeld as himself, the show features Julia Louis-Dreyfus as Elaine Benes, Jason Alexander as George Costanza, and Michael Richards as Kosmo Kramer.
Seinfeld featured a host of guest stars throughout its nine-season run, with Morris' Chiles being one of the more memorable examples. Chiles is introduced in the show's seventh season, acting as Kramer's lawyer. The character is a parody of real-life attorney Johnnie Cochran, with both featuring similar mustaches and spectacles, as well as a penchant for using grandiose words and phrases. Chiles appeared a number of times throughout Seinfeld's final three seasons and Morris would continue to reprise the role even after the show ended, featuring several ments as well as a short comedy skit for Will Ferrell's Funny or Die.
A new series of bizarre commercials for Snyder's Pretzel Pieces sees Morris reprise his role as Chiles once more, with the actor once more donning his signature suit, mustache, and glasses. One ad takes the form of a TV legal commercial parody while another is modeled after a scene from Seinfeld itself, laugh track and all. Check out the new commercials below:
Click here to watch the video on YouTube.
Click here to watch the video on YouTube.
Morris reprising his role as Chiles certainly isn't unusual, with many actors and their fan-favorite characters returning as part of various brand promotional campaigns. Even Bruce Willis became Die Hard's John McClane again for a 2020 car battery ment. Neither of the two Snyder's videos has over 1000 views as of this writing, suggesting that neither has totally caught on online just yet, but it's likely that the ads are also running on TVs across the country.
The fact that now, more than 20 years after Seinfeld was last on the air, a character like Jackie Chiles is still featured in ments speaks to the immense staying power of the show. Like Friends, Seinfeld continues to find new audiences around the world due to being featured and promoted on streaming services, with all nine seasons of the show currently available to watch on Netflix. While it may seem like an odd choice for Morris to use his Seinfeld character to promote a pretzel brand, the commercials are likely to play on the nostalgia of many fans and, at the very least, perhaps encourage some to revisit the iconic '90s sitcom.
Source: Snyder's of Hanover/ YouTube