Netflix. The classic sitcom starring stand-up comedian Jerry Seinfeld as a semi-fictionalized version of himself debuted on NBC on July 5, 1989 and famously did not immediately set the world on fire.
Despite low ratings Seinfeld aired its final episode, a farewell that would go down in infamy as one of the most divisive finales in TV history.
Seinfeld has obviously been a huge hit in syndicated reruns and on streaming services ever since that controversial last original episode. But it’s about to gain a bigger platform in its extended after-life than ever as it prepares to the lineup on Netflix. To celebrate the arrival of the show about nothing, Netflix released a trailer that sells Seinfeld as a brand new experience. See the clip in the space below:
“We all have that one friend. Meet four of them,” reads Netflix’s new Seinfeld tagline. This angle on the series ties in with the streamer touting the decades-old sitcom as “This Fall's hottest new show.” The trailer also trumpets Seinfeld’s coming “180-episode premiere.” Indeed, the entire clip feels like an attempt to repackage Seinfeld as a hip show, something it may once have been, but decidedly no longer is. Netflix will certainly do everything it can to tout the show though, as the streamer reportedly shelled out $500 million for worldwide rights.
Of course it’s arguable that Seinfeld doesn’t need selling at all given its reputation as one of TV history’s most important sitcoms. Indeed, just the fact that it’s on Netflix should be enough for the show to garner a huge new following. embrace it the way they did The Office, it could be the next Netflix rerun phenomenon. Either way, Seinfeld is sure to kick off a lot of binge-watching when it arrives on Netflix on October 1, 2021.
Source: Netflix