Henry Golding starring as Snake Eyes, the mysterious ninja warrior. The movie, which serves as an origin story for the titular character as he s a Japanese clan called the Arashikage, earned generally poor reviews and was a box office flop, grossing only $40 million worldwide on an estimated budget of $88 million.
New data from Netflix now reveals that Snake Eyes ranks as the fourth most popular movie on the streaming service as of October 18. The G.I. Joe movie beats titles like Pixels (2015) and Lonely Planet (2024), but falls behind other movies like Sing (2016), Bad Boys: Ride or Die (2024), and, in the number one spot, Unhinged (2020). Check out a screenshot of Snakes Eyes' ranking below:
Why You Should Watch Snake Eyes
How The Film Compares To Other Recent G.I. Joe Movies
None of the three most recent G.I. Joe movies, including G.I. Joe: Rise of Cobra (2009) and G.I. Joe: Retaliation (2013), were particularly well-received critically, but there's fun to be had with these films. Though Snake Eyes may have been the lowest performer at the box office, the prequel actually earned the best reviews of the three films. As seen in the chart below, Snake Eyes boasts the highest critic and audience scores on Rotten Tomatoes.
G.I. Joe Movies Rotten Tomatoes Scores |
||
---|---|---|
Title |
RT Critics Score |
RT Audience Score |
Snake Eyes (2021) |
35% |
74% |
G.I. Joe: Retaliation (2013) |
29% |
48% |
G.I. Joe: The Rise of Cobra (2009) |
33% |
50% |
All three of these titles feature plenty of action, but Snake Eyes is more street-level than its grander, more international predecessors. This means that the prequel features some impressive fight sequences and martial arts choreography. What's more, as a prequel for only one character, Snake Eyes is arguably more character-focused than the other two G.I. Joe movies, both of which have broader casts. This more focused story allows actors like Golding, Andrew Koji, Takehiro Hira, and Iku Uwais to shine.
Our Take On Snake Eyes' Netflix Success
What's Next For The Franchise
Though there are certainly aspects of Snake Eyes worth praising, none of the three most recent G.I. Joe movies seem to have fully tapped into the potential that the franchise has to offer. Still, Snake Eyes' Netflix success suggests that there is still audience interest in this IP, and it's a sign that the Transformers/ G.I. Joe crossover movie could be a hit.

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Even though Snake Eyes may be finding success on Netflix, it seems likely that whatever comes next for the franchise will include a wiping of the slate, meaning Golding may not be reprising his role. It's unclear how future G.I. Joe projects will compare to the prequel, but hopefully, the film's disappointing box office performance doesn't deter executives from attempting to take full advantage of the Snake Eyes character.
Source: Netflix

Snake Eyes
- Release Date
- July 23, 2021
- Runtime
- 121 Minutes
- Director
- Robert Schwentke
Cast
- Henry Golding
- Úrsula Corberó
The third film in the G.I. Joe franchise, Snake Eyes serves as an origin story for its titular hero. It follows Snake Eyes (Henry Golding) as he ingratiates himself with an ancient ninja society known as the Arashikage clan while hunting for his father's killer. Alongside Golding, it stars Andrew Koji, Úrsula Corberó, Samara Weaving, and Iko Uwais.
- Writers
- Evan Spiliotopoulos, Anna Waterhouse, Joe Shrapnel
- Franchise(s)
- G.I. Joe
- Studio(s)
- Metro-Goldwyn-Mayer, Skydance, Hasbro, Entertainment One, Di Bonaventura Pictures
- Distributor(s)
- Paramount Pictures
- Budget
- $88 Million
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