Warning: Minor Spoilers for Amazing Spider-Man #38
J. Jonah Jameson has been the biggest critic of Marvel's famous Daily Bugle for a more millennial career path.
Jonah has been trying his hand at the all but dead medium of talk radio, taking to the airwaves to defend his new favorite hero, Spider-Man. For obvious reasons, this doesn't sit well with his loyal fan base, previously agreeing with his not-so-kind views on the masked vigilante. As a result his star is beginning to fall. Radio-jockeys who share his station demean him at every chance. While Jonah paints it as friendly ribbing among peers, it's effect is made clear when Jameson decides to take a new career in Internet news. And it's here that he realizes his true legacy in the Marvel Universe.
Norah Winters once worked at the Daily Bugle, but was fired for letting her enthusiasm for headlines get in the way of actual fact-checking. But news has evolved and changed since then, and the success and spread of "clickbait" is now standardized industry wide. In this world, Norah has thrived under her online news site "Threats and Menaces" -- and Jonah will thrive too, if he can grasp the way a new online company operates. J.J. doesn't see these "gen-what-have-yous" as writers, or the creators of true, hard-edged journalism. But as Norah points out, they learned everything they know about clickbait journalism... from watching him.
Norah is ready though, showing show him the hard hitting stories TnM is currently reporting on. Clickbait articles, mostly based on re-purposed material -- with no actual evidence to back their claims: "You Won't Believe This Shocking Proof Krakoa Is Easy, With This One Simple Trick."
Jameson blazed the trail for attention grabbing headlines, and now TnM wants him to be the face, and voice of everything. His first assignment? Spider-Man just robbed a bank, and Norah wants Jonah to write the headline that he had up until recently been waiting to write. While the headline does write itself, Jonah don't defile Spider-Man's name any longer and is convinced there is a reason why Spider-Man is doing what he is doing. So he hits the streets, to do some "good old fashioned, boots on the ground" reporting. But can he pursue the truth, and success as a news man at the same time?
Amazing Spider-Man #38 is available now from your local comic book shop, or direct from Marvel Comics.
