Star Wars prequel trilogy. The newest installment of the space opera mega-franchise just hit theaters this past Friday. The Rise of Skywalker is the final chapter in the new Star Wars sequel series, and is also the last movie following the Skywalkers, marking the end of an era.
The sequels kicked off with The Return of the Jedi, the First Order arose. Rey and the other new characters then faced off against the First Order to save the galaxy once again.
the animated The Clone Wars. CinemaScore is a movie research company which measures audience response in order to create reports and forecast how a movie will do in the box office. More popularly, they provide letter grades to films based on viewer response.
CinemaScore polls movie attendees at theaters throughout North America (including Canada) during opening weekend. Audience are given a poll consisting of six questions, all on an A to F scale. This also includes information on demographics, as well as purchase and rental interest.
Perhaps the expectations of the final movie were simply too high to meet. Much of pop culture today, whether it be film or television, is enveloped in hype culture. Trailers can amp up the enthusiasm for a movie, especially Star Wars fan petitions.
Metrics like the ones from CinemaScore can tell a lot and nothing at the same time. CinemaScore can provide the general audience response, but that may not necessarily mean anything about the film's technical merits or its ability to tell a story. Similarly, a site like Rotten Tomatoes may aggregate the data of critics and come up with a consensus, but may not accurately depict whether people will enjoy a movie. Film, like any other creative expression, is largely subjective. At the end of the day, whether or not a movie is worth it is up to the individual viewer. For those fans, Star Wars: The Rise of Skywalker is currently out in theaters.
Source: CinemaScore
