Summary
- Theater employees are cautioning Taylor Swift fans to behave properly during the screening of her concert movie, urging them not to treat it like a stadium tour and avoid screaming lyrics.
- The success of Taylor Swift: The Eras Tour movie is already affecting the release schedules of other films, with some movies changing their release dates to avoid competition with Swift's film.
- The concert movie is projected to achieve record-breaking box office numbers, potentially earning over $100 million domestically and suring the current record held by Justin Bieber's concert documentary.
As buzz surrounding Taylor Swift: The Eras Tour movie continues to grow, movie theater employees are taking to social media to caution Swifties on theater expectations. With record-breaking sales, Swift's Era's Tour will be coming to theaters with a concert documentary. Her earthquake-inducing performances have garnered such praise that she partnered with AMC Theaters to release the concert in cinematic form starting October 13.
Acknowledging the demand to see Taylor Swift: The Eras Tour, TikTok Jade Davina (@0pen_d00rs_) is requesting Swift fans be on proper theater behavior and stressed that movie-goers should not treat the experience like a stadium tour and should refrain from screaming lyrics.
Although Davina noted that some level of sing-along is expected, she asked attendants to "read the room" and recognize theater soundproofing between neighboring theaters can only provide a certain barrier of insulation. More than anything though, theater employees would be responsible for handling noise complaints from other patrons.
The Eras Tour Movie Already Projects Success
The Taylor Swift Eras Tour movie is scaring off other October releases in the cinema world. For example, Blumhouse-produced The Exorcist: Believer initially was set to release October 13 as well (fueling a Barbenheimer-inspired "Exorswift" hashtag), but Blumhouse CEO Jason Blum announced that the release date would be changed to October 6 to not conflict with the Swift movie. Craig Gillespie's Dumb Money followed suit when it changed its wide expansion from October 6 to September 29.
Based on ticket sale data thus far, Swift's concert movie box office projections suggest that the film will achieve a major milestone. Reports are estimating the film will earn over $100 million domestically, an achievement never attained by a concert documentary. Justin Bieber's 2011 Justin Bieber: Never Say Never currently holds the record at $73 million.
With Taylor Swift: The Eras Tour movie heading to theaters on October 13, audiences can see the film Thursdays through Sundays until November 5. Considering the immediate , perhaps more dates will be announced in the future to allow more audience to view Swift is her massively successful tour.
Sources: Jade Davina/TikTok