YouTube. TikTok has cornered the market in short, viral videos for some time now, but the development of YouTube Shorts will result in a head-to-head battle between the two platforms. Though both TikTok and YouTube have massive audiences respectively, there remains the question of whether TikTok’s impact will really be threatened by Shorts.
With over where TikTok was banned), sparking a new era of beta testing. After a period of success, YouTube finally brought Shorts to the U.S., and added even more features to improve the experience.
Shorts and TikTok are similar in many ways. Both platforms not only allow s to record 15-second long videos (and longer if needed), but they also provide the capability to multiple videos from outside of the app. Additionally, both platforms offer an option to music from their libraries, and come with the ability to add text, change the speed, and set a timer countdown. However, there are some differences that separate the two. As of right now, while TikTok offers augmented reality filters to spice up videos, YouTube Shorts doesn't. In addition, YouTube is looking to expand audio capabilities for Shorts in the future, by allowing s to take audio clips from existing YouTube videos.
Will YouTube Shorts Be As Big As TikTok?
One of the differences that may determine the success of Shorts is that YouTube itself is not a traditional social media app. While TikTok allows s to measuring up to TikTok’s success.
Another possible issue that YouTube faces is that Shorts are currently built into the existing YouTube experience and not available through a dedicated app. While this could prove to be a way for YouTube to build on the promise of connecting long and short-form content, it may turn away those who prefer focused access to quick content. Without placing a greater emphasis on Shorts itself, there's no guarantee the feature will prove as appealing as the centralized content and app approach that TikTok has taken. Regardless, with YouTube Shorts now starting to become available to more s, the battle in the viral video market with TikTok is sure to heat up.
Source: YouTube