Assassin's Creed and Ghost Recon publisher Ubisoft has announced that it will begin implementing non-fungible tokens ("NFTs") into its games, much to the dismay of its fans. NFTs have been growing in popularity over the last year and have become a very lucrative marketing tool. The NFT craze has led to movie studios, game developers, and other kinds of companies trying to incorporate them into their products one way or another.
Developers like Epic Games have sworn off NFTs for Fortnite for the foreseeable future, citing scams in the field and some doubt over the concept. NFTs are still in their infancy and many are figuring out how to utilize them and how to manage them. Just like all new technology, this is something that will take a while to fully understand, but that hasn't stopped massive companies from wanting to get in on the action. After all, it is a hot topic and is a massive moneymaker for those invested in the field.
As such, anger over Dead by Daylight's NFTs, many have taken to Ubisoft's YouTube comments to express anger. Some have noted that Ubisoft is lucky that YouTube recently disabled the dislike function across its platform and others have taken it upon themselves to act as the dislike button in the comments.
With that said, Ubisoft has yet to respond to the complaints and its comments section hasn't been limited. Whether or not the backlash will result in any changes or even cause other publishers to be wary of the same idea remains to be seen, but it doesn't seem like there are many people happy about this news. Publishers like EA are teasing NFTs for games like FIFA, which is causing some concern for gaming.
Given games are already releasing in broken states and are still littered with microtransactions, it's only a matter of time before NFTs act as an extension of this toxic trend. Perhaps Ubisoft will be able to handle the situation with grace, but some are already wary given Ghost Recon: Breakpoint was a mess when it was released in 2019.
Source: Ubisoft/YouTube
