The price and release date of the PS5 is also a mystery, and people are wondering which company is going to break first, as retailers will need to know the details in preparation for Christmas. There is a lot of speculation regarding the prices of the PS5 and Xbox Series X, with some thinking that the companies will stick closer to the $399 range, while others think the technology on offer will push the price into the $500+ range.

Related: Xbox Tells Confused Players To Expect No Next-Gen News At Tokyo Game Show

The price of the Xbox Series X may have been revealed by Pringles. According to Cavie on Twitter, Pringles is involved with an Xbox Series X promotion in South Africa and packages have been sent to influencers in the region. The size of the prize pool was revealed in the documentation for the promotion, and it roughly works out to over $800 per system. Cavie points out that hardware generally costs more in South Africa, so the system will likely cost $599.

The $599 price matches a similar leak involving a Monster energy drink promotion, where the prize pool was divided up and the cost of the system was revealed. If this price is legitimate, then the Xbox Series X will be the most expensive Xbox system at launch. The original Xbox and the 360 both launched at $299 (assuming the 360 came without a hard drive), while the Xbox launched at $499, but this price was swiftly dropped when the Kinect was taken out of the bundle.

Microsoft could be making a fatal error with launching the Xbox Series X at such a high price. The COVID epidemic has left a lot of people without jobs, and a brand new system costing almost six hundred dollars is going to be seen as an unnecessary extravagance for many this holiday season. The fact that has been delayed also means that the best reason for buying an Xbox Series X at launch is no longer a factor. If the price in the Monster and Pringles leaks is legitimate, then the cost of the system could see Xbox Series X units collecting dust on store shelves this Christmas.